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Virtue Medical Logo Design
Virtue Medical Group provides primary care to adults and senior patients in diverse communities. VMG strives to deliver compassionate and quality medical care to all patients. They currently have three locations throughout Orange County.
The project included a medical logo design, brand guidelines, and a fillable PDF invoice design.
implementation
Medical Logo design
The client wishes to communicate a sense of care and compassion while emphasizing that it is a medical facility through the logo. The medical logo design is a simplified image of a stethoscope arranged to form a medical cross. The headset and the stethoscope’s tubing also include the shape of 2 geometric hearts interlinking, communicating the idea of care and compassion.
implementation
Logo color
The two monochromatic blues connect to the feeling of stability and strength and relates to the medical industry. The sky blue signifies energy but is still grounded by the ash blue underneath.
implementation
Logo typeface
The client desired a clean san-serif font to relate a feeling of modernity and openness with the typeface. The typeface used is bolded, and words are title cased to make words easier to read for seniors.
One-Stop by Design
Invoice design
The client wanted a simple and clean invoice to be printed and used in-house. The fillable PDF invoice can be both filled out electronically or written manually.
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