Apex Catalog Design

Digital Design Solutions | Print Design Solutions

Apex Catalog Design

The Apex catalog design was a unique interpretation of an aged design to deliver a reinvigorated look and feel. Apercher incorporates product images with refreshed, unique, spirited colors. Critical elements of the design include scalability, readability, simplicity, and organization. The final design was used for both prints and online. Branding elements used in the catalog were also incorporated into other marketing materials.

implementation

Layout catalog design

The products inside the spreads are sectioned into columns to give a harmonious and continuous feel to the catalog design.

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Apercher catalog design for Apex featuring correct product left column layout design elements, which included title, product image, icons, descriptions, benefits, features, and supplement facts

Apercher catalog design for Apex featuring correct product right column layout design elements, which included title, product image, icons, descriptions, benefits, features, and supplement facts

implementation

3D catalog design

3D catalog design is the process of using computer-modeling software to create an object within a three-dimensional space. We used this process to design the cover page, product images, transparent bottles, and icons.

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implementation

Icon catalog design

Apercher designed the icons catalog design as simple graphic representations to express the essential visual characteristics of things and ideas to communicate or inform in a direct and universally recognizable way.

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Apercher Catalog Design - Infograph Legend

implementation

Infograph design

Breaking down a large amount of information into manageable chunks is critical for synthesizing data. Data-heavy information is broken down and simplified to produce engaging content for the viewer to illustrate a concept. These infographics are strategically placed throughout the catalog design to highlight Apex’s popular products.

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Work done

The work done on this project design includes key features, structure, criteria for success, and significant deliverables–planned out to align ideas and processes to achieve the desired project goals.

Table of content

We design the table of content (TOC) to alter based on the content dynamically. The TOC titles and page numbers will adjust dynamically as contents are added and get shifted to other pages.

Apercher Catalog Design, Adobe Interactive Icon on additional work done to this project

Adobe pdf Interactive

Apercher incorporated clickable elements inside the online catalog to help readers navigate quickly through contents and view related links to which the catalog is linked to.

Publish online

Apercher also compressed the file to be published online. Viewers can scroll through the catalog's contents without plug-ins or 3rd-party software. The file published online is compatible with any device and modern web browser.

Photo retouch

We polish all images to reflect the client's branding, including background removal and globalized adjustments (such as color correction).

Brand strategy

A brand strategy encompasses voice, storytelling, brand identity, brand values, and overall vibe. Apercher sought to bring an aurora of professionalism, organization, expertise, and a sense of interconnectivity to the your branding.

Data merge

Data merging is combining two or more similar records into a single one. Apercher uses data merging to assemble product pages to streamline the process and boost productivity.