Trojan Tech Stationary Design
A client from Trojan Battery Company requested a logo design and stationary design for their Trojan Tech division. The design goal was to brand Trojan Battery as a highly technical company with credibility and reliability. The target audience that Trojan seeks to captivate ranges from domestic to international customers, golf resorts, golf cart owners that relies on batteries to power their carts, and off-grid customers who would like electric access from remote places.
The logo design merges the two letter “T”s of Trojan Tech to form a three-dimensional shape. This shape represents a building corner to showcase structure and stability. A slight shadow is cast from the shape also shows how this brand is grounded and reliable.
The logo design utilizes maroon and gray colors from the existing Trojan Battery branding guidelines.
The font type chosen for Trojan Tech is used to give a modern and highly-technical feel. The mixture of sharpness and curves in the shape of each letter communicates structure yet approachability.
The text in all caps communicates a feeling of power and stability. The bold font weight adds emphasis to this sense of strength as well.
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