Marketing Design Solutions

Sader Hospitality Logo Design

Sader Hospitality Worldwide (SHW) is its discipline's premier hospitality and hotel management company. This hospitality logo design project aims to rebrand the existing logo to keep it updated with time. SHW offered hospitality consulting and asset management services for various hotel owners and banks throughout the United States.

www.saderhospitality.com

implementation

Logo design

The SHW hospitality logo design concept focuses on critical terms of protection, value, luxury, and client infusion. The shape of the shield represents protection, and the client inspired the addition of the castle towers on top of the crested shield.

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implementation

Logo color

The dark chocolate brown paired with black evokes a feeling of renowned luxury.

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implementation

Logo typeface

The serif typeface was to emphasize the traditional aesthetics of the company. The exaggerated serifs at the end of each letter add drama to the simple lettering. The letter forms are spaced far apart from one another to emphasize each character as well as showcase an aurora of extravagance.

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