Marketing Design Solutions | Print Design Solutions
Kim Ngoc Diamond & Fine Jewelry Store Logo Design
This brick-and-mortar company, Kim Ngoc Diamond & Fine Jewelry, specializes in diamonds and fine jewelry in Orange County, California. This project aims to set the stage for a new branding look and feel for the company, including jewelry store logo design and stationery design.
The Kim Ngoc Diamond & Fine Jewelry store logo design shows the side view of a diamond. The logo illustrates the anatomy of the diamond: the girdle, pavilion, culet, girdle diameter, and depth. The shape of the diamond could also be seen as a crown, giving sophistication and prestige to the brand.
Using gradients create a clean, three-dimensional feel without adding bulkiness or weight to the intricacy of the jewelry store logo design. The gradient emphasizes the girdle and light blue culet, which plays a crucial role when assessing the quality of a diamond.
The Middleton typeface perfectly complements the jewelry store logo design, with familiar edges and refined curves. The typeface is luxurious, classic, and has a cultured feel.
One-Stop by Design
Apercher built a stationary set for Kim Ngoc Diamond & Fine Jewelry, including business cards, letterheads, envelopes, and various printed materials to officiate the company’s brand.